KGW Talk About It aims to raise awareness and offer resources for mental health struggles. Our creative strategy involves using colors to symbolize emotions, emphasizing the nuanced nature of mental health. The unique approach features a subject throwing paint to unveil emotional truths, representing the complexity of the issue. The campaign is designed to be inclusive, showcasing diverse representation across ages, genders, and ethnicities. This innovative use of color and the metaphor of peeling away layers of paint serve as powerful tools in promoting mental health awareness.